These tips will make the process of hiring a PR firm less painful and they will help you to make an informed decision!
Tip #1 – When you hire a PR firm, decide on PR/Firm goals before you do anything else!
As with all PR and marketing programs, I always advise defining goals before getting too far into making decisions about retaining an agency. We must recognize that strategy is the first step to success and leads to tactical execution. I am a firm believer that good strategy starts with goals. As you look to hire a PR firm, decide what you are trying to achieve.
No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after a while if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
It is October and every year, we GO PINK in support of Breast Cancer Awareness Month which is an annual campaign to increase awareness of the disease. While most people are aware of breast cancer, many forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same. We have made a lot of progress but still have a long way to go!